Ernest Dichter and Motivation Research New Perspectives on the Makin
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psycholog
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Stefan Schwarzkopf Rainer Gries
Ernest Dichter and Motivation Research
Also by Stefan Schwarzkopf DIE ANATOMIE DES MACHTWECHSELS: DIE SOZIALDEMOKRATISCHEN REGIERUNGSÜBERNAHMEN VON 1969 UND 1998
Also by Rainer Gries PROPAGANDA IN DEUTSCHLAND PRODUKTE ALS MEDIEN UNSERE FEINDE: KONSTRUKTIONEN DES ANDEREN IM SOZIALISMUS KULTUR DER PROPAGANDA PRODUKTE UND POLITIK: ZUR KULTUR- UND POLITIKGESCHICHTE DER PRODUKTKOMMUNIKATION ERNEST DICHTER: DOYEN DER VERFÜHRER (with Stefan Schwarzkopf) PRODUKTKOMMUNIKATION: GESCHICHTE UND THEORIE
Ernest Dichter and Motivation Research New Perspectives on the Making of Post-War Consumer Culture Edited by
Stefan Schwarzkopf Associate Professor in Business History and Marketing, Copenhagen Business School, Denmark
Rainer Gries Professor of Communications, University of Vienna, Austria
Editorial matter, selection, chapter 1 and chapter 16 © Stefan Schwarzkopf and Rainer Gries 2010 All remaining chapters © their respective authors 2010 Softcover reprint of the hardcover 1st edition 2010 978-0-230-53799-6 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2010 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries.
ISBN 978-1-349-35955-4 ISBN 978-0-230-29394-6 (eBook) DOI 10.1057/9780230293946 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture / edited by Stefan Schwarzkopf, Rainer Gries. p. cm. 1. Dichter, Ernest, 1907–1991. 2. Dichter, Ernest, 1907–1991— Influence. 3. Consumer behavior—Psych
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