Exploiting social data for tourism management: the SMARTCAL project
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Exploiting social data for tourism management: the SMARTCAL project Annarita De Maio1 · Elisabetta Fersini1 · Enza Messina1 · Francesco Santoro2 · Antonio Violi3 Accepted: 28 September 2020 © Springer Nature B.V. 2020
Abstract In this work we describe a new Smart Tourism System called SMARTCAL, born during the development of a R&D project for supporting the tourism digitalisation, that includes the release of a pilot in Calabria (a region in the South of Italy). The project is a new initiative to support tourism and hospitality industry with a series of statistical tools for the decision makers, to provide digital and smart services for the tourists that want to build their itineraries with flexibility and to improve the valorisation of a particular territory from the economical and tourist point of view. Indeed, the system is designed by considering Points and Events of Interest (PEOI) and their relationship with the local transport systems, with the hospitality industries and with the policy makers. Two major tools are described in the following: a proactive tourist tour planner algorithm, proposed to generate optimised itineraries based on static and dynamic profiling of the users, and a sentiment analysis module that supports decision makers with a scorecard with a set of key indicators. Keywords Recommender system · Smart tourism · Tourist tour planning · Social media
* Antonio Violi [email protected] Annarita De Maio [email protected] Elisabetta Fersini [email protected] Enza Messina [email protected] Francesco Santoro [email protected] 1
Department of Informatics, Systems and Communication (DISCo), University of Milano-Bicocca, Milan, Italy
2
ITACA s.r.l., Rende, CS, Italy
3
Department of Law, Economics, Management and Quantitative Methods, University of Sannio, Benevento, Italy
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1 Introduction Innovation in Information and Communication Technologies (ICT) has substantially transformed the interaction between stakeholders and operating processes. Tourism has not been immune from this transformation with the introduction of technologies that have substantially changed the ways how tourist experiences his/her travel, the ways of interacting between the tourist and the tour operators of a destination as well as how the stakeholders operate by integrating, more and more often, the different operational processes. The Internet and the various ICT solutions have contributed to deeply change the tourism market, so much so that today we talk about Tourism 2.0. The tourism sector represents approximately 11% of global Gross Domestic Product (GDP), employing 200 million people and serving 700 million tourists around the world, for this reason the tourism industry is defined as one of the largest manufacturing sectors in the world (Kabassi 2010). Customers and stakeholders of the sector usually analyse the information on the web, search about different options and evaluate possibilities, analysing data by themselves (Nemade et
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