Factors That Influence the Decision to Staff a Medical Information Booth at a Medical Meeting
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Meredith Abraham, PhormD Senior Professional. Medical Information, Ortho-McNeil Janssen Scientific Affairs, LLC, Titusville, New Jersey Erica Hererin, PharmD Associate Director, Medical Information, Ortho-McNeil Janssen Scientific Affairs. LLC, Titusville, New Jersey; Adjunct Clinical Assistant Professor of Pharmacy, Department of Pharmacy Practice/Pharmacy Administration, University of the Sciences in Philadelphia Grace Earl, PhormD Assistant Professor, Department of Pharmacy Practice/Pharmacy Administration, University of the Sciences in Philadelphia Emily Haiiar, PharmD, BCPS, CGP Assistant Professor, Department of Pharmacy Practice, JeffersonSchool of Pharmacy, Thomas Jefferson University, Philadelphia Key Words Medical information; Medical communications; Medical information booth
Factors That Influence the Decision to Staff a Medical Information Booth at a Medical Meeting Purpose: The purpose of this siudy was to identifi factors that influence the decision-making process invdved when a medical infannation (MI) department is planning to M a booth at a medical meeting.
Methods: A seven-question suwey was distributed to MI departments ) h n Pennsylvania, New Jersey, and Delaware (n = 39). Each survey participant was asked to rank a list of 16 factors on a five-pointLikert scale ofhow likdy each w d d injZuence the decision to staf a booth.
Results: The response mte was 53% (I 7/32). The suwey respondents reached consensus
INTRODUCTION
The main purpose of a medical information (MI) department in a pharmaceutical company Correspondence Address involves the provision of accurate scientific inMeredith Abraham, PharmD, Senior Professional, Medical formation regarding the company’s products. Information. Ortho-McNeil Janssen Scientific Affairs, MI specialists are highly trained professionals LLC, J I25 Trentonwho are able to accomplish this purpose in two Harbourton Road, M B A S - O J . P O B O X ~ O O , ways. First, they support internal product teams Titusville. NJ 08560 (email: and provide them with scientific data to ensure mabraha2Oits.jnj.com). that business decisions are clinically sound. The extent and nature of internal support is dependent upon company environmental factors such as the size of the company, the number of marketed products, and company culture. Second, the MI department supports external customers who are using the products in practice by providing responses to their unsolicited requests for information. These customers include patients as well as health care professionals. Ensuring the safe and effective use of the company’s products is the main responsibility of every MI specialist (1).Their in-depth training and expertise allows them to communicate changes in labeling data such as safety and efficacy updates via a peer-to-peer interaction. Traditionally, MI specialists receive health
that 6 of the 16 factors were likely to influence sending staff to a booth at a medical meeting based upon the lower CI > 3.0.These included: New Product Indication, New Product Approval, Clinioal Data
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