Fans, Blockbusterisation, and the Transformation of Cinematic Desire
This book explores the evolution of audience receptions of Peter Jackson’s Hobbit trilogy (2012-14) as an exemplar of the contemporary blockbuster event film franchise. Drawing on findings from a unique cross-cultural and longitudinal study, the authors a
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Global Receptions of the
HOBBIT Film Trilog y
CAROLYN MICHELLE, CHARLES H. DAVIS, ANN L. HARDY AND CRAIG HIGHT
Fans, Blockbusterisation, and the Transformation of Cinematic Desire “This book is a truly impressive large-scale longitudinal study of the evolution of audience receptions of the Hobbit film trilogy. Based on rich data collected through a mixed method approach combining qualitative and quantitative methods, the book not only offers stimulating insight into the range of different viewpoints on this three-part ‘blockbusterisation’ of Tolkien’s novel but also new and original methodological and theoretical approaches to audience studies. This is an important study which advances audience research significantly.” —Anne Jerslev, Professor, Department of Media, Cognition & Communication University of Copenhagen “A smart book, adroitly deploying the best traditions of audience, fan and critical media scholarship to explain how the Hobbit film trilogy embodied politically significant shifts in global media culture. The authors blend a flair for cultural history with an enviable methodological skill, producing what will surely become a blueprint for many future projects on media industries and audiences, at every level of scholarship.” —Andy Ruddock, Senior Lecturer, Communications & Media Studies, Monash University; author of Understanding Audiences: Theories and Methods (2001) Investigating Audiences (2007), Youth and Media (2013)
Carolyn Michelle · Charles H. Davis Ann L. Hardy · Craig Hight
Fans, Blockbusterisation, and the Transformation of Cinematic Desire Global Receptions of the Hobbit Film Trilogy
Carolyn Michelle Audience Research Unit University of Waikato Hamilton, New Zealand
Ann L. Hardy Screen and Media Studies University of Waikato Hamilton, New Zealand
Charles H. Davis RTA School of Media Ryerson University Toronto, ON, Canada
Craig Hight School of Creative Arts The University of Newcastle Newcastle, NSW, Australia
ISBN 978-1-137-59615-4 ISBN 978-1-137-59616-1 (eBook) DOI 10.1057/978-1-137-59616-1 Library of Congress Control Number: 2017949197 © The Editor(s) (if applicable) and The Author(s) 2017 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore
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