Fashion & Music
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer dema
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Jochen Strähle Editor
Fashion & Music
Springer Series in Fashion Business Series editor Tsan-Ming Choi, The Hong Kong Polytechnic University, Hung Hom, Hong Kong
More information about this series at http://www.springer.com/series/15202
Jochen Strähle Editor
Fashion & Music
123
Editor Jochen Strähle School of Textiles and Design Reutlingen University Reutlingen Germany
ISSN 2366-8776 ISSN 2366-8784 (electronic) Springer Series in Fashion Business ISBN 978-981-10-5636-9 ISBN 978-981-10-5637-6 (eBook) DOI 10.1007/978-981-10-5637-6 Library of Congress Control Number: 2017945704 © Springer Nature Singapore Pte Ltd. 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
Acknowledgements
I would like to thank all the authors involved in this project. Very special thanks to Mr. Deniz Koeksal for his support of the co-ordination of this book project.
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Contents
1
An Introductory Viewpoint to Fashion and Music . . . . . . . . . . . . . . Jochen Strähle
1
2
Fashion and Music: A Literature Review . . . . . . . . . . . . . . . . . . . . . Jochen Strähle and Anna-Christina Kriegel
7
3
Music as Key-Influencer of Fashion Trends . . . . . . . . . . . . . . . . . . . Jochen Strähle and Jennifer Rödel
31
4
Case Study: Grunge Music and Grunge Style . . . . . . . . . . . . . . . . . . Jochen Strähle and Noemi Jahne-Warrior
51
5
In-Store Music in Fashion Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jochen Strähle and Ronja Hohls
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6
Music in Fashion Communication . . . . . . . . . . . . . . . . . . . . . . . . . . . Jochen Strähle and Mara Keibel
93
7
Co-design and Endorsement . . . . . . .
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