Finding synergy between oral and visual narratives on memorable and meaningful tourism experiences
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Finding synergy between oral and visual narratives on memorable and meaningful tourism experiences C. K. Bruce Wan1 · Kenny K. N. Chow1 · Cees J. P. M. de Bont2 · Paul Hekkert3 Received: 27 May 2019 / Revised: 17 December 2019 / Accepted: 14 January 2020 © Springer-Verlag GmbH Germany, part of Springer Nature 2020
Abstract Personal technologies are widely used to capture the memorable and meaningful experiences travellers have during their journeys. These digital footprints serve as memorabilia for travellers to share and reminiscence about these special experiences. This study showcases an exploratory study of the creation of a travel diary from the traveller’s digital footprints to facilitate the expression of and reminiscences about memorable and meaningful moments. In this study, 15 participants were asked to share their memorable and meaningful travel experiences and were then instructed to use their photos and a set of prototyping tools to create a paper-based visual diary of their experiences. The goal of this study was to examine the process of creating a visual diary to understand the differences in how these experiences are recounted and the ways they are expressed. We used a Labovian approach to compare and contrast the participants’ oral narratives and visual diaries. As in comics studies, the visual diaries are analysed with respect to their spatio–temporal dimensions and the recurring patterns in these two narrative forms are discussed. Based on the results, recommendations are made regarding the future design of travel diary platforms. Keywords Travel diary · Memorable and meaningful tourism experience · Co-creation · Prototyping · Oral and visual narrative · Traveller wellbeing * C. K. Bruce Wan [email protected] Kenny K. N. Chow [email protected] Cees J. P. M. de Bont c.j.de‑[email protected] Paul Hekkert [email protected] 1
School of Design, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
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Loughborough Design School, Loughborough University, Leicestershire LE11 3TU, UK
3
Faculty of Industrial Design Engineering, TU Delft, Landbergstraat 15, 2628 CE Delft, The Netherlands
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1 Introduction Travel is a highly experiential human activity in which emotion and active engagement contribute significantly to the creation of memorable and meaningful travel experiences (MMEs). These experiences can be considered to be vivid and explicit autobiographical memories that arise from remarkable individual life events characterized by high emotional involvement and frequent rehearsal (Talarico and Rubin 2003). Travel journeys allow travellers to put aside their daily routines and immerse themselves in the world of the extraordinary. Travellers often use smartphones and other personal devices to capture these experiences, which yield digital footprints, and then share them via various social media platforms (Wang et al. 2011). Digital images and videos are the primary digital footprints that travellers deliberately creat
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