First steps: XMP
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First steps: XMP Jason Bright is the President/CTO and founder of MediaBeacon Inc. Jason has been creating visionary products in the DAM/MAM space for over a decade. He is both a technical lead and a inventor, bringing his imagination to the customer to solve the most complex industry problems. Recently, he has put his mind to the adoption of the Semantic Web and works toward the day when DAM is core to every computer everywhere.
Keywords: XMP, RDF, XML, Semantic Web, metadata, Adobe Abstract Extensible metadata platform (XMP) first step is a discussion of the importance and correctness of XMP and other rich document format-based technology. The article walks the reader through the motivation, evolution and hurdles in XMP. The paper also discusses how MediaBeacon R3volution addressed some of the hurdles and how strong the XMP standard will become. Journal of Digital Asset Management (2006) 2, 198–202. doi:10.1057/palgrave.dam.3650025
Metadata Platform and is a standard from Adobe. But that is only half the story. XMP is actually that global internet standard RDF. RDF, or Rich Document Format, is universally used to store information on the web. What is different between XMP and RDF is that Adobe XMP came up with a way to write these data directly into your files, forever gluing your data to your media.
“WHAT IS WRONG WITH SWIMMING?” SOME MAY ASK
FIRST STEPS: INTRODUCTION
Jason Bright President/CTO BrighTech Inc., 212, 3rd Avenue North, Suite 555, Minneapolis, MN 55401, USA Tel: + 1 612 317 0737 x100 E-mail: [email protected]
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Not long ago an enterprising young life form crawled his way out of the mud to take a first step upon land and see a new world of possibility. Quite a bit later, Adobe took a similar first step with XMP. This article is a walk in the new landscape that is set to change the internet, digital asset management (DAM) and our lives for the better. First, there is some background to know about XMP. XMP stands for eXtensible
JOURNAL OF DIGITAL ASSET MANAGEMENT
Vol. 2, 3/4 198–202
The truth is that there were piranhas in the pond and the pond size limited possible growth. DAM was dying before XMP. In the past, metadata languished exclusively in databases, while the files lay scattered on disk or tape or shelves. The data washed away so easily it was almost worthless. A Post-It just isn’t a Post-It if it isn’t good and sticky. There was so much reentry and conversion in the world of DAM that it became a joke. People were talking about their data structures in meeting after meeting just to lose that same data a week later.
“WHY WAS IT SO CROWDED?” IS THE NEXT LOGICAL QUESTION ALONG THE PATH The truth is, DAM was designed to be used in a single building or a single company. Many of the first standards like IPTC were designed to
© 2006 Palgrave Macmillan Ltd 1743-6540 $30.00
First steps: XMP
be used by a single group and assumed that things like “transmission name” were important to just everyone. This is called “schema locked,” or in other words, the DAM systems force everyone to have
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