Fitness in Denmark: A Unique Combination of the Commercial and Non-profit Sectors
During the last twenty years, the proportion of the adult population who practise one or more fitness activities has more than doubled. During the last ten years also the number of fitness centres has doubled. This development has also been observed in ot
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Introduction Participation in sports and other kinds of exercise is high in Denmark and has been increasing for many years. However, the increase has mainly taken place in the field of self-organised outdoor activities such as running and cycling and in the field of fitness, especially offered by commercial actors. It has challenged the otherwise dominant association organised sports in Denmark, which has seen that although the number of sports clubs and members of the clubs has also grown, a growing proportion of the physical active citizens have chosen to exercise in other contexts.
B. Ibsen (B) Department of Sports Science and Clinical Biomechanics, University of Southern Denmark, Odense, Denmark e-mail: [email protected] © The Author(s) 2020 J. Scheerder et al. (eds.), The Rise and Size of the Fitness Industry in Europe, https://doi.org/10.1007/978-3-030-53348-9_6
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Country Facts Geographical, demographical and economic indicators Capital Geographical size (km2 ; 2014)a Population (2019)b Urbanisation rate (%; 2018)c GDP (euro per capita; 2018)d Annual net earnings average (Single person without children, 100% of AW, in euro; 2018)e EU membership since Health and sports-related indicators Prevalence of overweight among adults (BMI ≥ 25, %; 2016)h Share of physical inactive population (aged 15 or older) (%; 2017)i Share of sportive population (aged 15 or older) (%; 2017)i Fitness-related indicators Percentage of total population with fitness club membership (2017)f Percentage of population (aged 15 or older) with fitness club membership (2017)g Fitness club members (2017)f Numbers of clubs (2017)f Fitness and health club industry revenue (excl. VAT, million euro; 2017)g Average membership fee fees/month (incl. VAT, euro; 2017)g Average membership fee as percentage of disposable income (%; 2017)g
Copenhagen 42,921 5,806,081 87.9 47,600 36,390.68 1973 59.2 5.4 76.0 18.3 22.0 1,050,000 1,363 368 33.2 1.7
Notes Sportive population: share of population that did not indicate ‘never’ on the question: ‘How often do you exercise or play sport?’ (Answering possibilities: 5 times a week or more, 3 to 4 times a week, 1 to 2 times a week, 1 to 3 times a month, less often, never); Physical inactive population: share of population that indicated at least one day on one of the following three questions: ‘In the last 7 days, on how many days did you do vigorous physical activity like lifting heavy things, digging, aerobics or fast cycling?’, ‘In the last 7 days, on how many days did you do moderate physical activity like carrying light loads, cycling at normal pace or doubles tennis? Please do not include walking’ and ‘In the last 7 days, on how many days did you walk for at least 10 minutes at a time?’ (Answering possibilities: number of days a week or never) Sources a Eurostat (2019b); b Eurostat (2019c); c The World Bank (2019); d Eurostat (2019d); e Eurostat (2019a); f IHRSA (2018); g Deloitte & EuropeActive (2018); h WHO (2019); i European Commission (2018)
Sports clubs in Denmark are organised in
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