Flowing Stream Strategy Leveraging Strategic Change with Continuity
Though the concern regarding the confluence of continuity and change is well accepted, there is hardly any well known framework in the literature that can be used as a benchmark to deal with this paradoxical issue. Keeping in view the significance of the
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Management for Professionals
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Sushil
Flowing Stream Strategy Leveraging Strategic Change with Continuity
Sushil Department of Management Studies Indian Institute of Technology Delhi New Delhi, India
ISSN 2192-8096 ISSN 2192-810X (electronic) ISBN 978-81-322-0725-2 ISBN 978-81-322-0726-9 (eBook) DOI 10.1007/978-81-322-0726-9 Springer New Delhi Heidelberg New York Dordrecht London Library of Congress Control Number: 2012945307 © Springer India 2013 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Cover design: eStudio Calamar, Berlin/Figueres Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
To Top executives facing challenges of continuity and change in their organizations
Preface
Continuity and change are hallmarks of any strategy paradigm and have traditionally been treated in an “either-or” manner. Conventionally, a lot of work has been done on managing continuity and moving ahead with incrementalism. In the recent years, a lot of change is witnessed in the business environment globally as well as locally. This has led to a plethora of literature on strategic change and transformation. However, dealing with continuity and change simultaneously is a subject matter of growing interest, as a large number of leading organizations with strong legacy
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