Fostering Creativity and Innovation Creating a Sustainable Innovatio
Compiling best practices and original research, this book examines the factors that influence the sustainability of creativity and innovation in organisations and proposes a toolkit to assess gaps within existing strategy. Focusing particularly on the Uni
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Fostering Creativity and Innovation Creating a Sustainable Innovation Environment in the United Arab Emirates
Fostering Creativity and Innovation
Flevy Lasrado
Fostering Creativity and Innovation Creating a Sustainable Innovation Environment in the United Arab Emirates
Flevy Lasrado University of Wollongong in Dubai Dubai, United Arab Emirates
ISBN 978-3-319-99120-7 ISBN 978-3-319-99121-4 (eBook) https://doi.org/10.1007/978-3-319-99121-4 Library of Congress Control Number: 2018952660 © The Editor(s) (if applicable) and The Author(s) 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Foreword
In 1996, Business Week ran a cover story predicting the demise of Apple with a headline “The Fall of an American Icon.” Today, as I am writing this Foreword, Apple has become the first company to have a market capitalization of one trillion dollars. Innovation has been at the core of this phenomenal growth of Apple. However, Apple’s story is not a stand- alone. Some of the world’s most admired companies are also the most innovative companies. It is to this backdrop that Flevy Lasrado’s book, Fostering Creativity and Innovation: Creating a Sustainable Innovation Environment in the United Arab Emirates, gains particular significance. Lasrado presents a very lucid account of factors that make some organizations more innovative than others. The book has six chapters. In the first chapter, she starts with a general discussion about the importance of innovation and creativity and what they mean for global entrepreneurs. She then introduces the UAE as an innovation hub in Asia and discusses the importance of innovation for the UAE economy, and how the same has evol
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