From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribu

In a recent essay, Lusch (2017) took a “long view perspective to the past” to develop four observations that marketing scholars might use as a foundation for examining “economic exchange systems” (i.e., distribution) at all times, in all places, and over

  • PDF / 13,901,643 Bytes
  • 658 Pages / 439.42 x 683.15 pts Page_size
  • 82 Downloads / 216 Views

DOWNLOAD

REPORT


Felipe Pantoja Shuang Wu Nina Krey  Editors

Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC)

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

More information about this series at http://www.springer.com/series/13409

Felipe Pantoja • Shuang Wu • Nina Krey Editors

Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC)

Editors Felipe Pantoja IÉSEG School of Management Paris, France Nina Krey Rohrer College of Business Rowan University Glassboro, NJ, USA

Shuang Wu Rohrer College of Business Rowan University Glassboro, NJ, USA

ISSN 2363-6165     ISSN 2363-6173 (electronic) Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN 978-3-030-42544-9    ISBN 978-3-030-42545-6 (eBook) https://doi.org/10.1007/978-3-030-42545-6 © The Academy of Marketing Science 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

2019 Academy of Marketing Science® World Marketing Congress

Enlightened Marketing in Challenging Times July 9 – 12, 2019 University of Edinburgh Edinburgh, UK

v

AMS Officers (2018–2020)

President O.C. Ferrell, Auburn University, USA Executive Vice President/Director Harold W. Berkman, University of Miami, USA President-Elect Julie Guidry Moulard, Louisiana Tech University, USA Immediate Past-President Adilson Borges, Carrefour & NEOMA Business School, France Vice President for Publications James S. Boles, University of North Carolina at Greensboro, USA Vice President for Programs Brad D. Carlson, St. Louis University, USA Vice President for MembershipNorth America Mark Peterson, University of Wyoming, USA

Vice

Data Loading...