Generating Customer Engagement and Customer Enragement on Facebook Pages of Tesco and Walmart
Social media are compelling businesses to review their way of managing customer experiences. There is a dearth of research as to why customers interact with businesses on social media in the grocery sector. This paper aims to explore how customers react t
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Yogesh K. Dwivedi · Matti Mäntymäki M.N. Ravishankar · Marijn Janssen Marc Clement · Emma L. Slade Nripendra P. Rana · Salah Al-Sharhan Antonis C. Simintiras (Eds.)
Social Media: The Good, the Bad, and the Ugly 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016 Swansea, UK, September 13–15, 2016, Proceedings
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Lecture Notes in Computer Science Commenced Publication in 1973 Founding and Former Series Editors: Gerhard Goos, Juris Hartmanis, and Jan van Leeuwen
Editorial Board David Hutchison Lancaster University, Lancaster, UK Takeo Kanade Carnegie Mellon University, Pittsburgh, PA, USA Josef Kittler University of Surrey, Guildford, UK Jon M. Kleinberg Cornell University, Ithaca, NY, USA Friedemann Mattern ETH Zurich, Zürich, Switzerland John C. Mitchell Stanford University, Stanford, CA, USA Moni Naor Weizmann Institute of Science, Rehovot, Israel C. Pandu Rangan Indian Institute of Technology, Madras, India Bernhard Steffen TU Dortmund University, Dortmund, Germany Demetri Terzopoulos University of California, Los Angeles, CA, USA Doug Tygar University of California, Berkeley, CA, USA Gerhard Weikum Max Planck Institute for Informatics, Saarbrücken, Germany
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Yogesh K. Dwivedi Matti Mäntymäki M.N. Ravishankar Marijn Janssen Marc Clement Emma L. Slade Nripendra P. Rana Salah Al-Sharhan Antonis C. Simintiras (Eds.) •
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Social Media: The Good, the Bad, and the Ugly 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016 Swansea, UK, September 13–15, 2016 Proceedings
123
Editors Yogesh K. Dwivedi Swansea University Swansea UK
Emma L. Slade Swansea University Swansea UK
Matti Mäntymäki University of Turku Turku Finland
Nripendra P. Rana Swansea University Swansea UK
M.N. Ravishankar Loughborough University Loughborough UK
Salah Al-Sharhan Gulf University for Science and Technology Hawally Kuwait
Marijn Janssen Delft University of Technology Delft The Netherlands
Antonis C. Simintiras Gulf University for Science and Technology Hawally Kuwait
Marc Clement Swansea University Swansea UK
ISSN 0302-9743 ISSN 1611-3349 (electronic) Lecture Notes in Computer Science ISBN 978-3-319-45233-3 ISBN 978-3-319-45234-0 (eBook) DOI 10.1007/978-3-319-45234-0 Library of Congress Control Number: 2016948250 LNCS Sublibrary: SL1 – Theoretical Computer Science and General Issues © IFIP International Federation for Information Processing 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in
