Global RFID The Value of the EPCglobal Network for Supply Chain Mana

At the same time, I was a junior Brand Manager at Procter & Gamble w- ried about a much more mundane problem: how to keep my products on the shelf. Embedding RFID tags in the products, and RFID readers in the shelf, seemed like the perfect – indeed th

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Edmund W. Schuster Stuart J. Allen David L. Brock

Global RFID The Value of the EPCglobal Network for Supply Chain Management

With 33 Figures and 8 Tables

123

Edmund W. Schuster Dr. David L. Brock MIT 77 Massachusetts Ave., Rm 35-212 Cambridge, MA 02139 USA edmund [email protected] [email protected] Dr. Stuart J. Allen 7904 60th Drive NE Marysville, WA 98270 USA [email protected]

Library of Congress Control Number: 2006936845

ISBN 978-3-540-35654-7 Springer Berlin Heidelberg New York This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. Springer is part of Springer Science+Business Media springer.com © Springer-Verlag Berlin Heidelberg 2007 The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Production: LE-TEX Jelonek, Schmidt & V¨ ockler GbR, Leipzig Cover-design: WMX Design GmbH, Heidelberg SPIN 11784760

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Table of Contents

V

Table of Contents

List of Figures and Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VII Foreword Who Invented the EPC? by Kevin Ashton . . . . . . . . . . . . . . . . . . . . . XI A Large-Scale Effort by Sanjay Sarma. . . . . . . . . . . . . . . . . . . . . . . . . XV Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . XXIII

Part I: Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4

The Emergence of a New Key Technology . . . . . . . . . . . . . . 3 Hardware: RFID Tags and Readers . . . . . . . . . . . . . . . . . . . . 15 Infrastructure: EPCglobal Network . . . . . . . . . . . . . . . . . . . . 29 Data: What, When, and Where? . . . . . . . . . . . . . . . . . . . . . . . 41

Part II: Leveraging the Supply Chain: Case Studies Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12

Warehousing: Improving Customer Service . . . . . . . . . . . . Maintenance: Service Parts Inventory Management . . . . . . Pharmaceuticals: Preventing Counterfeits . . . . . . . . . . . . . . Medical Devices: Smart Healthcare Infrastructure . . . . . . . Agriculture: Animal Tracking . . . . . . . . . . . . . . . . . . . . . . . . . Food: Dynamic Expiration Dates . . . . . . . . . . . . . . . . . . . . . . Retailing: Theft Prevention . . . . . . . . . . . . . . . . . . . . . . . . . . . Defense: Imp