Handbook of Integrated CSR Communication
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication chan
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Sandra Diehl Matthias Karmasin Barbara Mueller Ralf Terlutter Franzisca Weder Editors
Handbook of Integrated CSR Communication
CSR, Sustainability, Ethics & Governance
Series editors Samuel O. Idowu London Metropolitan University, United Kingdom Rene´ Schmidpeter Cologne Business School, Germany
More information about this series at http://www.springer.com/series/11565
Sandra Diehl • Matthias Karmasin • Barbara Mueller • Ralf Terlutter • Franzisca Weder Editors
Handbook of Integrated CSR Communication
Editors Sandra Diehl Dept. of Media and Communication Klagenfurt University Klagenfurt, Austria
Matthias Karmasin Dept. of Media and Communication Klagenfurt University Klagenfurt, Austria
Barbara Mueller School of Journalism & Media Studies San Diego State University San Diego, California USA
Ralf Terlutter Department of Marketing and International Management Klagenfurt University Klagenfurt, Austria
Franzisca Weder Dept. of Media and Communication Klagenfurt University Klagenfurt, Austria
ISSN 2196-7075 ISSN 2196-7083 (electronic) CSR, Sustainability, Ethics & Governance ISBN 978-3-319-44698-1 ISBN 978-3-319-44700-1 (eBook) DOI 10.1007/978-3-319-44700-1 Library of Congress Control Number: 2016963433 © Springer International Publishing Switzerland 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
The Concept of Integrated CSR Communication: Introduction and Definition
The Handbook of Integrated CSR Communication examines the contribution of Integrated Corporate Social Responsibility Communication to the successfully management of today’s wide range of communication activities. The editor team’s motivation in crafting this text, with its multidisciplinary approach to CSR, was to provide a new, holistic communication approach to the CSR debat
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