Hello! And Every Little Thing That Matters

We're often told 'Don't sweat the small stuff' but in customer service, author Kate Edwards reminds us that the small stuff is exactly what customers remember and gives them a reason to become regulars. It all starts with 'Hello,' which not only requires

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Hello! And Every Little Thing That Matters Kate Edwards

HELLO! Copyright © Kate Edwards 2016 Softcover reprint of the hardcover 1st edition 2016 978-1-137-48970-8

All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission. In accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. First published 2016 by PALGRAVE MACMILLAN The author has asserted their right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire, RG21 6XS. Palgrave Macmillan in the US is a division of Nature America, Inc., One New York Plaza, Suite 4500, New York, NY 10004-1562. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. ISBN: 978–1–349–56255–8 E-PDF ISBN: 978–1–137–48971–5 DOI: 10.1057/9781137489715 Distribution in the UK, Europe and the rest of the world is by Palgrave Macmillan®, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Library of Congress Cataloging-in-Publication Data Edwards, Kate, 1967– Hello! : and every little thing that matters / Kate Edwards. pages cm Includes index. 1. Customer relations. I. Title. HF5415.5.E27 2015 658.8⬘12—dc23 A catalogue record for the book is available from the British Library. Printed in the United States of America.

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Contents

Acknowledgments

vii

Introduction

ix

Chapter 1

Hello: The First Important Thing

1

Chapter 2

I Notice = I Care

13

Chapter 3

The Power of Chairs, Doors, and Stairs

25

Chapter 4

Please Hold

39

Chapter 5

Say What?

53

Chapter 6

There Is No Such Thing as Medium Rare

67

Chapter 7

A Little Decency

79

Chapter 8

From Dust to Mistrust

91

Chapter 9

What Brings Regulars Back

103

Chapter 10

When Things Go Wrong

115

Chapter 11

The Old-Fashioned Touch

129

Chapter 12 Don’t Scratch That Itch

143

Chapter 13

157

The Blueprint

vi



Contents

Chapter 14 Every Time I Say Good-Bye

171

Chapter 15

183

The Manager of Small Things

Notes

195

Index

199

Acknowledgments

I

am incredibly pleased to have worked with my agent, Lynn Johnston, and my editor, Laurie Harting. They are a dynamic duo in the literary world, and I am so appreciative to have had the chance to collaborate with them both. Many thanks to the team at Palgrave Macmillan for making what was a daunting prospect into a cha