Heterogeneity in marginal value of urban mobility: evidence from a large-scale household travel survey in the Greater To

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Heterogeneity in marginal value of urban mobility: evidence from a large‑scale household travel survey in the Greater Toronto and Hamilton Area Jason Hawkins1   · Khandker Nurul Habib1

© Springer Science+Business Media, LLC, part of Springer Nature 2019

Abstract The value of mobility is an unresolved question in transportation economics literature. The advent of ride-hailing services and the emergence of mobility as a service (MaaS) place increased pressure on the research community to develop methods to consider this question. We provide one of the first efforts to quantify the value of mobility using a consistent econometric approach. A series of discrete choice models are estimated for car ownership and residential density choices. The decision to purchase an additional vehicle is a concrete manifestation of the marginal value of travel vis-a-vis the desire to make additional trips. The proposed framework has the benefit of employing a single utility function, thus removing the need to set a reference alternative. Models are estimated with a large household travel survey for the Greater Toronto and Hamilton Area, which provides a close approximation to the true population. We estimate separate values of mobility by household composition, providing evidence for a high degree of heterogeneity. Results are examined in the context of MaaS and it is found that the value of mobility is much higher in suburban areas than suggested in previous research. Model results provide strong evidence for potential social exclusion with the widespread adoption of MaaS. The methods explored in this paper show great promise for quantifying the value of mobility and we present recommendations for additional research in this direction. Keywords  Value of mobility · Count variable models · Mobility as a service · Social equity

Introduction A paradigm shift is underway in the urban transportation sector. There is a growing sense that, in the coming years, households will begin moving from a system of personal car ownership, with large upfront capital costs, towards one of mobility as a service (MaaS). * Jason Hawkins [email protected] Khandker Nurul Habib [email protected] 1



Department of Civil and Mineral Engineering, University of Toronto, 35 St. George Street, Toronto, ON M4S 1A4, Canada

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Transportation

The emergence of transportation network companies (TNCs), such as Uber and Lyft, has brought about a surge in technological development within the transportation sector. This has led many, such as Jeremy Rifkin in his book “The Zero Marginal Cost Society” (Rifkin 2014), to predict that these developments will eventually reduce the marginal cost of travel to zero. It is speculated that the rise of new business models, in the form of car sharing, ride sharing, and driverless cars will eliminate car ownership—reducing the importance of car manufacturing. However, as argued by Ehret (2015), it is probable that the market will simply move away from the sale of products and towards