Higher Education Consumer Choice
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choi
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DOI: 10.1057/9781137497208.0001
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DOI: 10.1057/9781137497208.0001
Higher Education Consumer Choice Jane Hemsley-Brown University of Surrey, UK
and
Izhar Oplatka Tel Aviv University, Israel
DOI: 10.1057/9781137497208.0001
© Jane Hemsley-Brown and Izhar Oplatka 2016 Softcover reprint of the hardcover 1st edition 2016 978-1-137-49718-5
All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2016 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke,
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