Industrial Approaches to Media A Methodological Gateway to Industry
This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universit
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A METHODOLOGICAL GATEWAY TO INDUSTRY STUDIES
Industrial Approaches to Media
Matthew Freeman
Industrial Approaches to Media A Methodological Gateway to Industry Studies
Matthew Freeman Bath Spa University Bath, UK
ISBN 978-1-137-55175-7 ISBN 978-1-137-55176-4 DOI 10.1057/978-1-137-55176-4
(eBook)
Library of Congress Control Number: 2016948429 © The Editor(s) (if applicable) and The Author(s) 2016 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Macmillan Publishers Ltd. London The registered company address is: The Campus, 4 Crinan Street, London, N1 9XW, United Kingdom
FOREWORD: MEDIA INDUSTRY STUDIES IN PRACTICE
Media industry studies certainly has come a long way. Roughly a decade ago, when we began drafting the introduction to our edited collection, Media Industries: History, Theory, and Method, Jennifer Holt and I observed that there remained ‘a dearth of formal gatherings and conferences for those researching the media industries, as well as an absence of journals or anthologies devoted specifically to the study of media industries as a coherent discipline’ (2009: 1). Oh, how things have changed. As of this writing in early 2016, the Society of Cinema and Media Studies (SCMS) has a Media Industries Scholarly Interest Group as does the International Communication Association (ICA).1 There is a now an open-access, peer-reviewed journal, Media Industries, and several universities, including University of California, Santa Barbara (UCSB) (with its Media Industries Project) and the University of Nottingham (with its Institute
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