Industry Trends in Cloud Computing Alternative Business-to-Business
Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the
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INDUSTRY TRENDS IN CLOUD COMPUTING Alternative Business-to-Business Revenue Models
Industry Trends in Cloud Computing
David Dempsey • Felicity Kelliher
Industry Trends in Cloud Computing Alternative Business-to-Business Revenue Models
David Dempsey Salesforce Dublin, Ireland
Felicity Kelliher School of Business Waterford Institute of Technology Waterford, Ireland
ISBN 978-3-319-63993-2 ISBN 978-3-319-63994-9 (eBook) https://doi.org/10.1007/978-3-319-63994-9 Library of Congress Control Number: 2017955977 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: Kiyoshi Takahase Segundo / Alamy Stock Photo Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Foreword
It’s hard to remember life before the Internet. In a little over two decades the exponential growth of connected personal and mobile devices has contributed to them touching every aspect of our private and business lives. To gain 50 million users it took telephony 50 years, electricity 46 years and television 22 years. Compare that with just seven years for the Internet, three years for Facebook and barely two years for Twitter. In this current industrial revolution, we truly are experiencing a hardware and software technology revolution, the likes of which we have never seen before. As computer hardware has followed the well-documented Moore’s law,1 so have similar incredible growth laws appeared for bandwidth and data storage. Having these technologies underpin the Internet, we are seeing a world where computer speed, storage and bandwidth are increasing almost unbounded, leading to massive technical and business disrupti
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