Information Governance as a Dynamic Capability in Service Oriented Business Networking

The need for co-creating integrated solutions with customers through deep collaborations with globally distributed suppliers in the current business environment increasingly highlights the importance of service orientation in business networks (BNs). Serv

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School of Industrial Engineering at Eindhoven, University of Technology, P.O box: 513 5600 MB Eindhoven, The Netherlands {M.Rasouli,H.Eshuis,p.w.p.j.grefen}@tue.nl Faculty of Management Science and Technology, Open University, Heerlen, The Netherlands {jos.trienekens,Rob.Kusters}@ou.nl

Abstract. The need for co-creating integrated solutions with customers through deep collaborations with globally distributed suppliers in the current business environment increasingly highlights the importance of service orientation in business networks (BNs). Service orientation in BNs stresses the need for composing and enacting dynamic networked business processes to support rapid responses to market opportunities. Well-established decisions for composing dynamic networked business processes and their constant enactment require high quality information exchanges among collaborating parties. Information gover‐ nance (IG) is a holistic approach comprising different mechanisms that supports high quality information exchanges. In this paper the IG functionalities are iden‐ tified that support ensuring high quality information exchanges among collabo‐ rating parties in service-oriented BNs. The practical relevance of the identified IG functionalities is discussed in a BN that intends to provide integrated mobility solutions. In this way, from a governance point of view, the paper intends to close the gap between information and process aspects of inter-organizational interac‐ tions among parties collaborating in dynamic value networks. Keywords: Information governance · Service orientation · Business network · Information quality · Dynamic capability

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Introduction

In the current business environment, organizations focusing on their core competencies collaborate with globally distributed business parties to provide products and services for customers [1]. This highlights the importance of business networking for achieving competitive advantages [2]. In this environment, competition is between business networks (BNs) rather than single organizations [3]. At the same time, emerging servicedominant logic of marketing [4] forces BNs towards service orientation through providing integrated solutions that are co-created with customers [5]. A service-oriented BN can be described as a collaborative network of independent parties within a market that co-create mass-customized packages of products and services in the form of © IFIP International Federation for Information Processing 2016 Published by Springer International Publishing Switzerland 2016. All Rights Reserved H. Afsarmanesh et al. (Eds.): PRO-VE 2016, IFIP AICT 480, pp. 457–468, 2016. DOI: 10.1007/978-3-319-45390-3_39

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integrated solutions [6]. Service orientation in BNs requires sensing environmental changes (e.g. customer needs) and responding to these needs rapidly through agile orchestration of resources distributed among parties. The orchestration of distributed resources is handled by networked business processes. Well-established collaborative d