Innovation, Market Archetypes and Outcome An Integrated Framework
Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – mar
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Soumodip Sarkar
Innovation, Market Archetypes and Outcome An Integrated Framework
With 70 Figures and 15 Tables
Physica-Verlag A Springer Company
Soumodip Sarkar University of Évora Department of Management Largo de Colegiais No. 2 7000-803 Évora Portugal [email protected]
Library of Congress Control Number: 2007925176
ISBN 978-3-7908-1945-8 Physica-Verlag Heidelberg New York This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Physica-Verlag. Violations are liable to prosecution under the German Copyright Law. Physica-Verlag is a part of Springer Science+Business Media springer.com © Physica-Verlag Heidelberg 2007 The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Production: LE-TEX Jelonek, Schmidt & V¨ ockler GbR, Leipzig Cover-design: WMX Design GmbH, Heidelberg SPIN 12021932
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Preface
If there is an award for one word that captures the imagination of academia, the media, businesses, as well as politicians, one strong contender must be the word “innovation”. This word holds the promise of unlocking the gates to enhancing firm productivity and promoting economic growth. “Innovation” is also the Holy Grail of the corporate world. It is difficult to open a business journal or attend a seminar without somebody throwing “innovation” at us. A quick (non scientific) search reveals the astronomical number of times that “innovation” appears in the online media, as of January 25th 2006 – 131 million references! This phenomenon can be seen from the figure below which reveals this trend of the frequency of online visibility of “innovation”.
Fig. Online “innovation visibility” Source: Google trends
Except for the “flat earth” equivalent of academics, there can be little doubt that innovation holds the key to unlocking firm competitiveness and growth. Yet, innovation is shrouded in a cloud of haze. Starting from its proper definition, and brushing aside management buzzwords swarming over the word, any serious study of innovation leaves one with more questions than answers…
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Preface
This book is the spin off of my research into one question - can there be one framework that enables an understanding of innovation-market outcome linkages? Innovation literature is rich in typologies and descriptions of innovation dynamics, but is largely technology focused. The complex and profound interplay between str
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