Integrated Communications in the Postmodern Era
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a
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Copyright material from www.palgraveconnect.com - licensed to Glasgow University Library - PalgraveConnect - 2015-05-20
Integrated Communications in the Postmodern Era
10.1057/9781137388551 - Integrated Communications in the Postmodern Era, Edited by Philip J. Kitchen and Ebru Uzunoglu
Copyright material from www.palgraveconnect.com - licensed to Glasgow University Library - PalgraveConnect - 2015-05-20
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10.1057/9781137388551 - Integrated Communications in the Postmodern Era, Edited by Philip J. Kitchen and Ebru Uzunoglu
Edited by
Philip J. Kitchen ESC Rennes School of Business, France and
Ebru Uzunoğlu
İzmir University of Economics, Turkey
10.1057/9781137388551 - Integrated Communications in the Postmodern Era, Edited by Philip J. Kitchen and Ebru Uzunoglu
Copyright material from www.palgraveconnect.com - licensed to Glasgow University Library - PalgraveConnect - 2015-05-20
Integrated Communications in the Postmodern Era
Selection, introduction and editorial content © Philip J. Kitchen and Ebru Uzunog˘ lu 2015 Individual chapters © Contributors 2015
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2015 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries ISBN: 978–1–137–38853–7 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Integrated communications in the post-modern era / [edited by] Philip J. Kitchen, Ebru Uzunoglu. pages cm Includes bibliographical references and index. ISBN 978–1–137–38853–7 (hardback) 1. Communication in marketing. 2. Marketing. 3. Mass media. I. Kitchen, Phili
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