Integration of Social and Innovative Activities into Industrial Organization

The article studies the typology of models of socially oriented innovative companies (SOIC), reflecting their integrated diversity, based on the use of criterion for the classification of “the level of integration between the programs of social, innovativ

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Abstract The article studies the typology of models of socially oriented innovative companies (SOIC), reflecting their integrated diversity, based on the use of criterion for the classification of “the level of integration between the programs of social, innovative, and business activities of an industrial organization”. Socio-oriented enterprises were classified by the level of integration between the programs of social, innovative, and business activities, affecting the selection of a specific business model of doing business innovation. Three basic models of socially oriented innovative enterprises were determined: (1) built-in; (2) integrated; (3) external SOIC model. Economic and mathematical modeling of socially oriented innovative companies using standardized innovative and social matrices allows selecting SOIC that is the most productive model from the point of view of sustainable development of industrial enterprises under the conditions of integration of social and innovative activities.

1 Introduction The essence of the modern transformation of the phenomena occurring in the Russian and world economy is the “correlated diffusion” of interrelated social and innovative factors in the sustainable development of production that determines the change in market relationships and the dynamics of the national innovation system. The growing pace of globalization dictate new demands for innovations in relation to corporate social responsibility; in order to be competitive, every company needs to keep track of information, management, and technical innovations in their field of operation, effectively and systematically implement them, and to give special attention to personnel, charity, and environment. Accordingly, the increasing urgency of the issues of modeling of sociallyoriented innovative enterprises (SOIC) is developed and implemented in the

V.N. Parakhina (*) • O.A. Boris • P.N. Timoshenko North-Caucasus Federal University, 1 Pushkina St., Stavropol, Russia e-mail: [email protected]; [email protected]; [email protected] © Springer International Publishing AG 2017 E.G. Popkova et al. (eds.), Integration and Clustering for Sustainable Economic Growth, Contributions to Economics, DOI 10.1007/978-3-319-45462-7_25

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production of high-end technologies and products that have a long-term positive impact on the living standards and welfare. The socially-oriented industrial organizations have been only recently formed in the Russian economy, while the majority of innovative enterprises abroad have social orientation, and on the contrary, the socially meaningful industrial organizations try to apply the advanced technologies and developments in their activities. The theory of socially-oriented innovative company, except for innovative technologies and methods of works, described above, is rooted in the concept of socially responsible business. According to the theory of reasonable egoism, the social responsibility of business is interpreted as simply “good business”, because it reduces the