International Business and Emerging Economy Firms Volume II: Europea
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business mode
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International Business and Emerging Economy Firms Volume II: European and African Perspectives Edited by Jorma A. Larimo · Marin A. Marinov Svetla T. Marinova · Tiina Leposky
Palgrave Studies of Internationalization in Emerging Markets
Series Editors Marin Marinov Aalborg University Aalborg, Denmark Svetla Marinova Aalborg University Aalborg, Denmark
Emerging market nations such as Russia, Brazil, China, South Africa and India as well as Eastern European territories, are in the process of changes and growth that require specific study and attention. The international business strategies employed in these territories target new opportunities, the study of which provides scholars the opportunity to evolve international business theory. Covering three main themes—international business, management and marketing—Palgrave Studies of Internationalization in Emerging Markets will encompass a multiplicity of topics. Examining the new ways in which firms from emerging economies develop and implement their internationalization strategy, as well as their management and marketing strategies, the series will encompass specific issues such as social entrepreneurship, operations and regional specifics of internationalization. Looking closer at the specifics underlying the development of emerging market nations and their firms, this series aims to shed light on the current and future issues associated with the challenges and opportunities offered by the varying contexts of emerging markets. More information about this series at http://www.palgrave.com/gp/series/15456
Jorma A. Larimo · Marin A. Marinov · Svetla T. Marinova · Tiina Leposky Editors
International Business and Emerging Economy Firms Volume II: European and African Perspectives
Editors Jorma A. Larimo Faculty of Business Studies University of Vaasa Vaasa, Finland
Marin A. Marinov Aalborg Business School Aalborg University Aalborg, Denmark
Svetla T. Marinova Department of Business and Management Aalborg University Aalborg, Denmark
Tiina Leposky School of Marketing and Communication University of Vaasa Vaasa, Finland
ISSN 2662-1185 ISSN 2662-1193 (electronic) Palgrave Studies of Internationalization in Emerging Markets ISBN 978-3-030-27284-5 ISBN 978-3-030-27285-2 (eBook) https://doi.org/10.1007/978-3-030-27285-2 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific
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