International Communication Strategies of Chinese Radio and TV Networks
This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus g
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International Communication Strategies of Chinese Radio and TV Networks Initial Observations
International Communication Strategies of Chinese Radio and TV Networks
Duan Peng
International Communication Strategies of Chinese Radio and TV Networks Initial Observations
123
Duan Peng Communication University of China Beijing China
ISBN 978-981-10-4459-5 DOI 10.1007/978-981-10-4460-1
ISBN 978-981-10-4460-1
(eBook)
Library of Congress Control Number: 2017937119 © Springer Nature Singapore Pte Ltd. 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
Acknowledgements
Current reforms of political structure and culture and media policies, alongside the changes in global power relations, have made it necessary for the Chinese government to carry out a systematic research into the relationship between communication strategies and construction of national image. This also translates into a growing demand for the development of communication strategies, which is a necessary precondition for the construction of China’s national image, allowing China to hold a stronger position in the international relations. In this sense, perhaps the most striking aspect of the change has been the government’s devotion to media convergences—one essential part of the mainstream news media reform amid the development of information and communication technologies. All these trends that I have observed drove me to open up the vista, to write this book—International Communication Strategies of Chinese Radio and TV Networks. Yet, and obviously, this is not an easy task. So, here, I would like to thank a few people who made this book’s publicat
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