Knowledge translation and social media: Twitter data analysis of the 2019 Canadian Guideline for Physical Activity throu
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QUANTITATIVE RESEARCH
Knowledge translation and social media: Twitter data analysis of the 2019 Canadian Guideline for Physical Activity throughout Pregnancy Victoria L. Meah 1 & Miranda L. Kimber 1 & John Simpson 2,3 & Margie H. Davenport 1 Received: 23 March 2020 / Accepted: 15 July 2020 # The Canadian Public Health Association 2020
Abstract Objectives Despite extensive evidence demonstrating the benefits of prenatal physical activity (PA), inefficient knowledge translation may contribute to low rates of PA during pregnancy. This study aimed to examine the impact of the 2019 Canadian Guideline for Physical Activity throughout Pregnancy (hereafter Guideline) on knowledge transmission via Twitter. Methods Tweets containing keywords regarding prenatal PA were mined using the Twitter Application Programming Interface 1 month prior to (PRE), and 2 months following (POST-Month1 and Month2) Guideline release (October 18, 2018). The volume, user and location of Tweets relevant to prenatal PA were analyzed. Results In this 3-month period, 19,944 Tweets were collected. After randomization to select 10% of the sample, 1995 Tweets were analyzed. Tweets related to prenatal PA increased following Guideline release (PRE = 318/674 [45%]; POST-Month1 = 377/755 [50%]); however, this was not sustained into POST-Month2 (202/566 [36%]). The main users Tweeting about prenatal PA were categorized as ‘General Population’ (33%), whereas top users Tweeting about the Guideline were ‘Academics’ (25%), ‘Exercise Specialists’ (27%) and ‘Medical Professionals’ (20%). POST-Guideline, Tweets originated from users in 42 countries (PRE = 28). Conclusions Twitter can be an effective tool for knowledge transmission of PA guidelines to a variety of end-users around the globe. Résumé Objectifs Malgré les nombreuses preuves démontrant les avantages de l’activité physique (AP) prénatale, l’application inefficace de ces connaissances pourrait contribuer aux faibles taux d’AP pendant la grossesse. Dans notre étude, nous avons examiné l’impact de l’édition 2019 des Directives canadiennes en matière d’activité physique pendant la grossesse (ci-après Directives) sur la transmission des connaissances via Twitter. Méthode Les minimessages contenant des mots clés en lien avec l’AP prénatale ont été explorés à l’aide de l’interface de programmation de l’application Twitter un mois avant (PRÉ) et deux mois après (POST-Mois1 et POST-Mois2) la date de
Electronic supplementary material The online version of this article (https://doi.org/10.17269/s41997-020-00393-4) contains supplementary material, which is available to authorized users. * Margie H. Davenport [email protected] 1
Program for Pregnancy and Postpartum Health, Physical Activity and Diabetes Laboratory, Faculty of Kinesiology, Sport, and Recreation, Women and Children’s Health Research Institute, Alberta Diabetes Institute, University of Alberta, 1-059 Li Ka Shing Centre for Health Research Innovation 8602 - 112 St, Edmonton, Alberta T6G 2E1, Canada
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Information Services & Technology, Un
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