Language Policies and Practices in Wholly Owned Foreign Subsidiaries: A Recontextualization Perspective
As organizations expand internationally and their foreign operations become more dispersed, differences in “natural” languages start to influence communication within and beyond their boundaries. In order to cope with these challenges, multinational compa
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Series Editor John Cantwell Rutgers Business School State University of New Jersey New Jersey, USA
Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. The leading global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu.
More information about this series at: http://www.springer.com/series/15231
Language in International Business Developing a Field Edited by
Mary Yoko Brannen University of Victoria, Canada
and
Terry Mughan Royal Roads University, Canada
Editors Mary Yoko Brannen University of Victoria Canada
Terry Mughan Royal Roads University Canada
JIBS Special Collections ISBN 978–3–319–42744–7 DOI 10.1007/978–3–319–42745–4
ISBN 978–3–319–42745–4 (eBook)
© The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Cover illustration: © Feng Yu / Alamy Stock Photo Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
Contents List of Tables, Figures and Appendices
vii
Acknowledgements
ix
1 Introduction Mary Yoko Brannen and Terry Mughan
1
2 Methodological Considerations in Cross-national Consumer Research Robert T. Green and Phillip
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