Making a Difference Through Marketing A Quest for Diverse Perspectiv
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with
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king a Difference Through Marketing A Quest for Diverse Perspectives
Making a Difference Through Marketing
Carolin Plewa Jodie Conduit •
Editors
Making a Difference Through Marketing A Quest for Diverse Perspectives
123
Editors Carolin Plewa Adelaide Business School The University of Adelaide Adelaide Australia
ISBN 978-981-10-0462-9 DOI 10.1007/978-981-10-0464-3
Jodie Conduit Adelaide Business School The University of Adelaide Adelaide Australia
ISBN 978-981-10-0464-3
(eBook)
Library of Congress Control Number: 2016930824 © Springer Science+Business Media Singapore 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by SpringerNature The registered company is Springer Science+Business Media Singapore Pte Ltd.
Foreword
Over the past 25 years, Pascale Quester has made a unique contribution to the University of Adelaide, to the discipline of marketing internationally, and to the Australian and French higher education sectors. Upon arriving in South Australia, she established the marketing discipline at the university while producing important research on sponsorship and consumer behaviour. But her contribution extended well beyond her individual research and teaching: she was appointed Executive Dean of the Faculty of the Professions in 2007 and then Deputy Vice-Chancellor and Vice President (Academic) in 2011. A strong advocate of global education, Pascale has developed links with institutions in Asia and Europe while holding several appointments as a visiting professor at La Sorbonne, ESSEC and the University of Nancy. She was recognised as a distinguished Fellow of the Australia and New Zealand Marketing Academy in 2009; an honour bestowed on only a selected few academics in the marketing discipline. She was also the director of the Franco-Australian Centre for International Research in Marketing, and in 2007, she received the highest academic recognition by the French National Academic Committee to
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