Management of the Fuzzy Front End of Innovation
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user develop
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Management of the Fuzzy Front End of Innovation
Management of the Fuzzy Front End of Innovation
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Oliver Gassmann • Fiona Schweitzer Editors
Management of the Fuzzy Front End of Innovation
Editors Oliver Gassmann Institute of Technology Management University of St. Gallen St. Gallen Switzerland
Fiona Schweitzer Innovation and Product Management University of Applied Sciences Upper Austria Wels Austria
ISBN 978-3-319-01055-7 ISBN 978-3-319-01056-4 (eBook) DOI 10.1007/978-3-319-01056-4 Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2013947799 # Springer International Publishing Switzerland 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface
It is hard to escape the word “innovation” today. In most industries, the continuous creation of innovative new products and processes is considered to be of highest strategic relevance. Not only for companies, but also for whole nations, innovation is understood to be the key factor that enables competitive advantage, economic growth, and thus sustainable wealth. On the other hand, innovation draws scorching criticism. This year, the front page of The Economist bore the headline, “Will we ever invent anything (that) useful again?” To us as inveter
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