Mapping Multidimensional Value(s) for Co-creation Networks in a Circular Economy
The transition towards a circular economy cannot be achieved if individual organizations advance their own interests independently. Companies need to build new collaborative networks for value co-creation. Therefore, identification of what kind of value w
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VTT, Technical Research Centre of Finland, PL1000, 02044 Espoo, Finland {anna.aminoff,katri.valkokari,outi.kettunen}@vtt.fi
Abstract. The transition towards a circular economy cannot be achieved if indi‐ vidual organizations advance their own interests independently. Companies need to build new collaborative networks for value co-creation. Therefore, identifica‐ tion of what kind of value will be created or destroyed for different partners in the networks is critical. In this paper, we propose a framework for mapping multidimensional value in co-creation networks by combining streams of litera‐ ture on three topics: (1) Circular Economy, (2) Co-Creation and Collaborative networks, (3) Sustainable value creation. The specific contribution of the frame‐ work is that it recognizes that the value created in different parts of networks is linked, and the change of value in one link influences others. Moreover, the approach of the paper adds the dimension of circularity into analyses of value creation. Keywords: Circular economy · Multidimensional value · Co-creation · Collaborative networks
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Introduction
If the current consumption trend continues, the Earth’s carrying capacity will be greatly exceeded. Recently, the Circular Economy (CE) has attracted increasing interest as a way to overcome the problems of the current production and consumption model [1]. CE refers to a concept which aims at creating a system that is restorative by design [1, 2]; and recently, emphasizes economic aspect, seeing CE business models as enablers to create competitive advantage [3]. The CE enables future growth through a supportive relationship with ecological and social systems [2]. The CE cannot be achieved if indi‐ vidual actors advance their own interests independently. The transition towards the CE will require new value chain partners, or new roles of existing partners and a new kind of collaboration between the participating partners. Companies need to build new collaborative networks for value co-creation. Therefore, identification of what kind of value will be created or destroyed for different partners in the networks, aiming to create win-win-win business models, is critical [4]. With “win-win-win” we refer to the possi‐ bility that more than bilateral value can be created. In this paper, we propose a systematic approach for identifying multidimensional value in co-creation networks. The paper addresses the following research questions: © IFIP International Federation for Information Processing 2016 Published by Springer International Publishing Switzerland 2016. All Rights Reserved H. Afsarmanesh et al. (Eds.): PRO-VE 2016, IFIP AICT 480, pp. 629–638, 2016. DOI: 10.1007/978-3-319-45390-3_54
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A. Aminoff et al.
(1) How can multidimensional value(s) be identified for the actors’ co-creation networks? (2) How are the multidimensional values linked together from the viewpoint of different actors? The aim of the framework developed in this paper is twofold. First, the aim is to provide rich data for the research to develop an underst
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