Media Convergence Handbook - Vol. 2 Firms and User Perspectives
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educatio
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Artur Lugmayr Cinzia Dal Zotto Editors
Media Convergence Handbook Vol. 2 Firms and User Perspectives
Media Business and Innovation
Series editor M. Friedrichsen, Stuttgart Media University, Germany and Humboldt School Stuttgart/Berlin, Germany
More information about this series at http://www.springer.com/series/11520
Artur Lugmayr • Cinzia Dal Zotto Editors
Media Convergence Handbook - Vol. 2 Firms and User Perspectives
Editors Artur Lugmayr Visualisation and Interactive Media School of Media, Culture, and Creative Arts (MCCA) Curtin University Bentley/Perth, Western Australia Australia
Cinzia Dal Zotto Academy of Journalism and Media Faculty of Economics and Business University of Neuchaˆtel Neuchaˆtel Switzerland
Media Business and Innovation ISBN 978-3-642-54486-6 ISBN 978-3-642-54487-3 DOI 10.1007/978-3-642-54487-3
(eBook)
Library of Congress Control Number: 2015956388 Springer Heidelberg New York Dordrecht London # Springer-Verlag Berlin Heidelberg 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer-Verlag GmbH (www.springer.com)
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Preface
We are very happy to present our edited book covering the thematic area of convergence from a cross-disciplinary viewpoint. The edited book constitutes an attempt to investigate several aspects of convergence such as the strategic, technological, consumer-driven, and application-oriented convergence. As these aspects of convergence are interrelated, the book shall shed light into the complexity of the topic and act as a reference book and educational resource in the field. Convergence is very often discussed at a rhetorical and political level, without practical convergence process issues or concerns about potential divergence effects being part of the discourse. Today media managers are faced with the need to satisfy users’ expectations and at the same time undertake convergence as an industrial strategy to achiev
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