Media Literacy and Semiotics
Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media s
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10.1057/9780230115514 - Media Literacy and Semiotics, Elliot Gaines
Copyright material from www.palgraveconnect.com - licensed to University of Victoria - PalgraveConnect - 2014-06-04
Media Literacy and Semiotics
Semiotics and Popular Culture
Written by leading figures in the interconnected fields of popular culture, media, and semiotic studies, the books in this series aim to show the contemporary relevance of cultural theory. Individual volumes offer an exercise in unraveling the socio-psychological reasons why certain cultural trends become popular. The series engages with theory and technical trends to expose the subject matter clearly, openly, and meaningfully. Marcel Danesi is Professor of Semiotics and Anthropology at the University of Toronto. Among his major publications are X-Rated!; Of Cigarettes, High Heels, and Other Interesting Things; Vico, Metaphor, and The Origins of Language; Cool: The Signs and Meanings of Adolescence; The Puzzle Instinct: The Meaning of Puzzles in Human Life; and Brands. He is Editor-in-Chief of Semiotica, the leading journal in semiotics. The Objects of Affection: Semiotics and Consumer Culture, by Arthur Asa Berger Media Literacy and Semiotics, by Elliot Gaines
10.1057/9780230115514 - Media Literacy and Semiotics, Elliot Gaines
Copyright material from www.palgraveconnect.com - licensed to University of Victoria - PalgraveConnect - 2014-06-04
Series Editor: Marcel Danesi
Elliot Gaines
10.1057/9780230115514 - Media Literacy and Semiotics, Elliot Gaines
Copyright material from www.palgraveconnect.com - licensed to University of Victoria - PalgraveConnect - 2014-06-04
Media Literacy and Semiotics
MEDIA LITERACY AND SEMIOTICS
Copyright © Elliot Gaines, 2010. First published in 2010 by PALGRAVE MACMILLAN® in the United States—a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Where this book is distributed in the UK, Europe and the rest of the world, this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–0–230–10827–1 (hc) ISBN: 978–0–230–10828–8 (pbk) Library of Congress Cataloging-in-Publication Data Gaines, Elliot, 1950– Media literacy and semiotics / Elliot Gaines. p. cm.—(Semiotics and popular culture) Includes bibliographical
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