Metaphor and Gender in Business Media Discourse A Critical Cognitive
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of
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Veronika Koller
10.1057/9780230511286preview - Metaphor and Gender in Business Media Discourse, Veronika Koller
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-05-12
Metaphor and Gender in Business Media Discourse
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-05-12
Metaphor and Gender in Business Media Discourse
10.1057/9780230511286preview - Metaphor and Gender in Business Media Discourse, Veronika Koller
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-05-12
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10.1057/9780230511286preview - Metaphor and Gender in Business Media Discourse, Veronika Koller
Metaphor and Gender in Business Media Discourse Veronika Koller
10.1057/9780230511286preview - Metaphor and Gender in Business Media Discourse, Veronika Koller
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-05-12
A Critical Cognitive Study
© Veronika Koller 2004 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted her right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2004 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS, and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is registered trademark in the European Union and other countries. ISBN 1–4039–3291–3 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Koller, Veronika, 1973– Metaphor and gender in business media discourse : a clinical cognitive study / Veronika Koller. p. cm. Includes bibliographical references and index. ISBN 1–4039–3291–3 (cloth) 1. Mass media and language. 2. Metaphor. 3. Language and languages – Sex differences. 4. Business – Language. 5. Discourse analysis. I. Title. P96.L34K65 2004 302.23¢01¢4 – dc22
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10 9 8 7 6 5 4 3 2 1 13 12 11 10 09 08 07 06 05 04 Printed and bound in Great Britain by Antony Rowe Ltd, Chippenham and Eastbourne
10.1057/9780230511286preview - Metaphor and Gender in Business Media Discourse, Veronika Koller
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-05-12
No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the C
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