Mobile Wallet Continuance Adoption Intention: An Empirical Study in Cameroon
The mobile payment literature has grown significantly in recent years. It has the power to improve transaction agility, as it also provides financial inclusion of the people, especially in emerging economies. One of the primary modality is the mobile wall
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and Maciel M. Queiroz2(&)
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TBS Business School, 31068 Toulouse, France [email protected] Paulista University (UNIP), São Paulo 04026002, Brazil [email protected]
Abstract. The mobile payment literature has grown significantly in recent years. It has the power to improve transaction agility, as it also provides financial inclusion of the people, especially in emerging economies. One of the primary modality is the mobile wallet (m-wallet). The literature concerning mwallet is in its initial stage; most of the studies are concerning the adoption stage. In this study, we investigated the behavior intention of the users in continuance intention in Cameroon. We proposed a model in which satisfaction and perceived trust are antecedents of the continuance intention. We used the Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the proposed model. The results showed that the satisfaction exerts a strong influence on continuance intention, and perceived trust performs a mediation effect in the relationship between satisfaction and continuance intention. Keywords: Mobile wallet intention
Adoption Cameroon Trust Continuance
1 Introduction Recently, electronic payment modalities increased considerably [1–3]. One of the primary justification for this considerable advance is regarding the proliferation of mobile devices (smartphones, tablets, wearables, among others). It can be seen that the different approach that enables payments and other transactions, like mobile payments, digital wallets, and mobile wallets, can improve the financial inclusion of the users, especially in emerging economies [4]. In this regard, a mobile wallet is a modality that the users can utilize their devices to perform payments and other transactions [5–7]. In this context, several studies approached the initial stage of the user’s behavior intention to adopt a mobile wallet [6, 8–13]. However, the literature examining the continuance intention to use mobile wallets is scarce [14]. Few studies explored this related-subject, for instance, in mobile payment [15]. This study proposes to fill this knowledge gap in the literature by investigating the mobile wallet continuance intention to use in an emerging representative economy, namely Cameroon. In this study, we examine more precisely to research questions: 1) How is the influence of the satisfaction on mobile wallet continuance intention? 2) How can perceived trust impact the mobile wallet continuance intention? To answer these questions, we developed a © IFIP International Federation for Information Processing 2020 Published by Springer Nature Switzerland AG 2020 S. K. Sharma et al. (Eds.): TDIT 2020, IFIP AICT 618, pp. 82–90, 2020. https://doi.org/10.1007/978-3-030-64861-9_8
Mobile Wallet Continuance Adoption Intention
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conceptual model supported by previous studies on technology acceptance models, mobile wallets, and payment literature. We used the Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the proposed mode
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