Modeling Services and Service-Centered PSS Design

In recent years, manufacturers have dealt with various requirements of customers and serious environmental problems. As an effective approach to deal with those problems, the concept of product-service systems has attracted attention. The authors have bee

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Yoshiki Shimomura and Kentaro Watanabe

Abstract

In recent years, manufacturers have dealt with various requirements of customers and serious environmental problems. As an effective approach to deal with those problems, the concept of product-service systems has attracted attention. The authors have been conducting research on Service Engineering for effective and efficient service design and development in an engineering manner. In this chapter, the authors explain the service-centered design approach and concrete design methods for product-service systems in Service Engineering. In addition, the authors introduce a computer-aided design system of services based on these design methods.

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Introduction

As society ages, services and knowledge have become more important in many industries (Tomiyama 1997). As the term “servitization” indicates (Vandermerwe and Rada 1988), a service and knowledge provided through a product are regarded as more important elements than the product itself even in the manufacturing industry. Under such circumstances, “product-service systems (PSSs)” that create value by coupling a product and a service have been attracting attention (Goedkoop et al. 1999). For the effective and efficient design of PSS, the introduction of engineering methods is considered as a promising approach. However, compared

Y. Shimomura () Graduate School of System Design, Tokyo Metropolitan University, Tokyo, Japan e-mail: [email protected] K. Watanabe Graduate School of System Design, Tokyo Metropolitan University (Currently: Center for Service Research, National Institute of Advanced Industrial Science and Technology), Tokyo, Japan e-mail: [email protected] J. Kauffman, K.-M. Lee (eds.), Handbook of Sustainable Engineering, DOI 10.1007/978-1-4020-8939-8 70, © Springer Science+Business Media Dordrecht 2013

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Y. Shimomura and K. Watanabe

with research on product design, there have been fewer studies on the design of services from the engineering viewpoint (Shostack 1981; Aurich et al. 2004; Tukker 2004). To correct this situation, several researchers have started to conduct Service Engineering research (e.g., Shimomura and Tomiyama 2002). The aim of Service Engineering is to provide a fundamental understanding of a service as well as concrete engineering methods to design and develop it. In this chapter, the authors first explain a concept of service and its design approach in Service Engineering. Based on the concept and the approach, the authors introduce several service models and design methods used in each service design phase. In addition, the authors introduce a computer-aided design (CAD) system based on the proposed design methods.

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Limitations of Product-Centered Manufacturing Approach

Nowadays, it is commonly agreed that product functionality is just a part of a product’s value, and services coupled with a product have taken an important role to satisfy customers. An attractive service is considered as a major success factor in business even in the ma