Negotiating Business Narratives Fables of the Information Technology
This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies)
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Sandford Borins Beth Herst
Negotiating Business Narratives
Sandford Borins · Beth Herst
Negotiating Business Narratives Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
Sandford Borins Professor of Strategic Management University of Toronto Toronto, Canada
Beth Herst Narrative and Innovation Incorporated Toronto, ON, Canada
ISBN 978-3-319-77922-5 ISBN 978-3-319-77923-2 (eBook) https://doi.org/10.1007/978-3-319-77923-2 Library of Congress Control Number: 2018936580 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © nemesis2207/Fotolia.co.uk Printed on acid-free paper This Palgrave Pivot imprint is published by the registered company Springer International Publishing AG part of Springer Nature The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Early Praise
for
Negotiating Business
Narratives
“We all think with a repertoire of stock narratives taken from film, documentary, popular biography and memoir. Borins and Herst’s major work provides us finally with the framework we have been lacking to understand the range of available tropes and standard stories, and to compare the dominance of different stock narratives in representing businesses in the fields which shape our lives. This book should be read by anyone who wants to understand the stories we think with, as well as by anyone interested in business and popular culture.” —Perri 6, Professor in Public Management, Queen Mary University of London, UK “Building upon Borins’s earlier Governing Fables, Borins and Herst’s Negotiating Business Narratives is a remarkable set of insights across a range of industries and media. Their deconstruction of plot lines confirms the power of myth as a way of framing our understanding of institu
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