Olympic Women and the Media International Perspectives

This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure

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Global Culture and Sport Series Editors: Stephen Wagg and David Andrews Titles include: Roger Levermore and Aaron Beacom (editors) SPORT AND INTERNATIONAL DEVELOPMENT Pirkko Markula (editor) OLYMPIC WOMEN AND THE MEDIA International Perspectives

Global Culture and Sport Series Standing Order ISBN 978–0–230–57818–0 hardback 978–0–230–57819–7 paperback (outside North America only) You can receive future titles in this series as they are published by placing a standing order. Please contact your bookseller or, in case of difficulty, write to us at the address below with your name and address, the title of the series and the ISBN quoted above. Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, Hampshire RG21 6XS, England

Olympic Women and the Media International Perspectives Edited By

Pirkko Markula University of Alberta, Canada

Selection and editorial matter © Pirkko Markula 2009 Individual chapters © their respective authors 2009 Softcover reprint of the hardcover 1st edition 2009 978-0-230-22284-7 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2009 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries

ISBN 978-1-349-30845-3 ISBN 978-0-230-23394-2 (eBook) DOI 10.1057/9780230233942 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 18 17 16 15 14 13 12 11 10 09

Contents Acknowledgements

vii

Notes on the Contributors

viii

1 Introduction Pirkko Markula

1

2 Reading Media Texts in Women’s Sport: Critical Discourse Analysis and Foucauldia

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