Once a quality-food consumer, always a quality-food consumer? Consumption patterns of organic, label rouge , and geograp
- PDF / 781,512 Bytes
- 26 Pages / 439.37 x 666.142 pts Page_size
- 79 Downloads / 193 Views
Once a quality-food consumer, always a quality-food consumer? Consumption patterns of organic, label rouge, and geographical indications in French scanner data Mathieu Lambotte 1
& Stephane
De Cara 2 & Valentin Bellassen 1
Received: 5 November 2019 / Accepted: 20 July 2020/ # INRAE and Springer-Verlag France SAS, part of Springer Nature 2020
Abstract The aim of this study is to analyze the behavior of French consumers with respect to food products under various quality labels (organic, label rouge, and geographical indications). In particular, we investigate if consumers who purchase once a product under a given label tend to purchase a large fraction of this product (and other products) under the same label. Using a large scanner database, the regularity of quality-food consumption is analyzed through the relative frequency of conventional and quality purchases. The respective roles in regular consumption of product attributes, availability, and household characteristics are then examined using a random utility model. Regular organic consumers purchase around 28% of the organic market value, with variations depending on products. We find that product attributes are more related to regular organic behavior than household characteristics. In particular, product availability and product family (vegetables, eggs, milk, etc.) play a key role whereas lowprice organic products are not associated with more regular consumption. Acknowledging the existence of regularity in organic consumption and understanding its variation between product categories should lead public policies to more often target specific products in order to develop quality-food consumption. Keywords Quality food . Consumption behavior . Organic . Regularity . Lancaster
Electronic supplementary material The online version of this article (https://doi.org/10.1007/s41130-02000121-z) contains supplementary material, which is available to authorized users.
* Mathieu Lambotte [email protected]
1
UMR CESAER, INRA, AgroSup Dijon, Université Bourgogne Franche-Comté, 21000 Dijon, France
2
UMR Economie Publique, INRA, AgroParisTech, Université Paris-Saclay, 788850 Thiverval-Grignon, France
M. Lambotte et al.
Introduction Over the last few years, the consumption of organic food has experienced a rapid and steady growth. In France, its value rose from € 5.9 billion in 2015 to € 9.7 billion—i.e., 5% of food expenditures—in 2018 (Agence Bio 2019b). In a recent French survey, about one in eight respondents declares eating at least one organic product a day (Agence Bio 2019a). Other quality labels—such as Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), or label rouge—also represent a substantial and increasing share in food consumption. For some products, these labels dominate organic ones as a quality sign. This is notably the case for cheese, for which geographical indications represent 11% of the French market, a much higher share than that of organic cheese (2%). The rising demand for quality-food products—defined
Data Loading...
