Once Upon a Time
the 1905 obituary of John McLoughlin, Jr. , in Publisher’s Weekly declared,“Every child in the land knows the McLoughlin books. . . . In fact,the history in the last decade of colored toy books for youngsters is the history of Mr. McLoughlin and his firm.
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AMY WEINSTEIN
Illustrations from
Fa i ry ta l e s , Fa b l e s , Pr i m e r s , P o p - u p s and other C h i l d r e n ’ s B o o k s
PR I N C E T O N A R C H I T E C T U R A L P R E S S NEW YORK
published by Princeton Architectural Press 37 East Seventh Street New York, New York 10003 For a free catalog of books, call 1.800.722.6657. Visit our web site at www.papress.com. ©2005 Princeton Architectural Press All rights reserved Printed and bound in China 08 07 06 05
5 4 3 2 1 first edition
All of the books illustrated in this volume are held in the collection and reproduced through the generosity of Ellen Liman. No part of this book may be used or reproduced in any manner without written permission from the publisher, except in the context of reviews. Every reasonable attempt has been made to identify owners of copyright. Errors or omissions will be corrected in subsequent editions. editing: Nancy Eklund Later editorial assistance: Dorothy Ball design: Sara E. Stemen photography: Nicola Bednarek special thanks to: Nettie Aljian, Janet Behning, Megan Carey, Penny (Yuen Pik) Chu, Russell Fernandez, Jan Haux, Clare Jacobson, John King, Mark Lamster, Linda Lee, Katharine Myers, Lauren Nelson, Jane Sheinman, Scott Tennent, Jennifer Thompson, Joseph Weston, and Deb Wood of Princeton Architectural Press
—Kevin C. Lippert, publisher
library of congress cataloging-in-publication data Weinstein, Amy, 1957– Once upon a time : illustrations from fairytales, fables, primers, pop-ups, and other children's books / Amy Weinstein.––1st ed. p. cm. ISBN 1–56898–541–X (hardcover : alk. paper) –– ISBN 1–56898–564–9 (pbk.: alk. paper) 1. Illustrated children's books––United States. 2. Illustration of books––United States-19th century. 3. Liman, Arthur L.––Art collections. 4. Liman, Ellen––Art collections. 5. Illustrated books––Private collections––United States. I. Title. NC975.W45 2005 741.6'42'0973––dc22 2005012524
CONTENTS
Preface Ellen Liman vii
Once Upon at Time Fairytales and Fables 69
Acknowledgments xi
Fact and Fiction Novels, History Books, and Anthologies 107
To Amuse and Instruct An Introduction to Illustrated Children’s Books 1
From Apple to Zouave Learning the ABCs 15
Through the Air on a Very Fine Gander Gems from Mother Goose 39
’Twas the Night Before Christmas Books 141
Virtue and Vice Cautionary Tales for the Nursery 155
Suggested Readings 179
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PREFACE
t h e 1 9 0 5 o b i t ua ry of John McLoughlin, Jr., in Publisher’s Weekly declared, “Every child in the land knows the McLoughlin books. . . . In fact, the history in the last decade of colored toy books for youngsters is the history of Mr. McLoughlin and his firm.” McLoughlin Brothers held an important role in the children’s book publishing world. In fact, as my husband, the late Arthur Liman, and I discovered in our research, the firm was instrumental in creating it. The publisher’s preeminence in the field was the result of its entrepreneurial spirit, creativity, competitiveness, foresight, and perseverance How was it, then, that Arthur—a
