Online video impact of world class universities
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RESEARCH PAPER
Online video impact of world class universities Angel Meseguer-Martinez 1 & Alejandro Ros-Galvez 1
&
Alfonso Rosa-Garcia 1 & Jose Antonio Catalan-Alarcon 2
Received: 5 September 2017 / Accepted: 8 October 2018 # Institute of Applied Informatics at University of Leipzig 2018
Abstract YouTube has become the standard social network for the dissemination of university multimedia content, but the impact of academic online videos has been scarcely researched. This study covers this gap and provides a new dimension to evaluate university performance. Data and statistics of 416 YouTube accounts and ca. 190,000 online videos of world class universities are gathered. The H-index is adapted to quantify the online video impact, universities are ranked accordingly and the correlates of impact are analyzed. The H-based ranking of online video impact is closely related to standard rankings of world class universities, with a stronger relation than that with other online video related metrics. Research productivity and online video orientation of a university are robustly related to online video impact, whereas teaching, university size and geographical location are not. Keywords Online video . World class universities . Impact . H-index . Altmetrics . Rankings JEL classification A20 . I20
Introduction More and more people spend a sizable part of their time on YouTube. The increasing availability of broadband networks and the data sharing possibilities that Internet offers have boosted the sharing and delivery of video through networks (Simpson and Greenfield 2009). Almost 5 billion videos and more than 100 million hours are watched daily in YouTube (Statisticbrain 2016), which is nowadays the second most popular website in the world (after Google). Online video has become a usual mean of interaction for the whole society. Education, research and knowledge transfer are the main missions of universities. By making use of online video,
Responsible Editor: Jingzhi Guo Electronic supplementary material The online version of this article (https://doi.org/10.1007/s12525-018-0315-4) contains supplementary material, which is available to authorized users. * Alejandro Ros-Galvez [email protected] 1
UCAM Universidad Católica San Antonio de Murcia, Campus de los Jerónimos, N° 135. 30107 Guadalupe, Murcia, Spain
2
Airbus Helicopters España, Polígono Aeronáutico, Carretera de las Peñas CM-3203 s/n, Albacete, Toulouse 02006, Spain
universities boost their outreach disseminating knowledge beyond their own students to society. Most of the world class universities are making major efforts to increase the impact of their research, teaching activities, portfolios of services and institutional activities through online videos. They are easily accessible to all kinds of users around the globe, who make videos viral (Khan and Vong 2014) motivated by their needs, personal and environmental factors (Chiang and Hsiao 2015), so allowing universities to promote themselves globally in a context of growing competition. As a result, th
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