Opportunism and Bounded Rationality in Transaction Cost Economics: Values, Attitudes, or Behaviors?
Considering the long-standing debate about whether TCE treats opportunism and bounded rationality as attitudes or behaviors, this chapter suggests that this debate can be resolved by the introduction of the value-attitude-behavior (VAB) hierarchy. We poin
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Toward Behavioral Transaction Cost Economics Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership George Z. Peng
International Marketing and Management Research
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George Z. Peng
Toward Behavioral Transaction Cost Economics Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership
George Z. Peng University of Regina Regina, SK, Canada
ISSN 2662-8546 ISSN 2662-8554 (electronic) International Marketing and Management Research ISBN 978-3-030-46877-4 ISBN 978-3-030-46878-1 (eBook) https://doi.org/10.1007/978-3-030-46878-1 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that
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