Pervasive Advertising
Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being repl
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Editors-in-chief John Karat IBM Thomas Watson Research Center (USA) Jean Vanderdonckt Université catholique de Louvain (Belgium) Editorial Board Gregory Abowd, Georgia Institute of Technology (USA) Gaëlle Calvary, LIG-University of Grenoble I (France) John Carroll, School of Information Sciences & Technology, Penn State University (USA) Gilbert Cockton, University of Sunderland (UK) Mary Czerwinski, Microsoft Research (USA) Steve Feiner, Columbia University (USA) Elizabeth Furtado, University of Fortaleza (Brazil) Kristina Höök, SICS (Sweden) Robert Jacob, Tufts University (USA) Robin Jeffries, Google (USA) Peter Johnson, University of Bath (UK) Kumiyo Nakakoji, University of Tokyo (Japan) Philippe Palanque, Université Paul Sabatier (France) Oscar Pastor, University of Valencia (Spain) Fabio Paternò, ISTI-CNR (Italy) Costin Pribeanu, National Institute for Research & Development in Informatics (Romania) Marilyn Salzman, Salzman Consulting (USA) Chris Schmandt, Massachussetts Institute of Technology (USA) Markus Stolze, IBM Zürich (Switzerland) Gerd Szwillus, Universität Paderborn (Germany) Manfred Tscheligi, University of Salzburg (Austria) Gerrit van der Veer, University of Twente (The Netherlands) Schumin Zhai, IBM Almaden Research Center (USA)
Human-Computer Interaction is a multidisciplinary field focused on human aspects of the development of computer technology. As computer-based technology becomes increasingly pervasive - not just in developed countries, but worldwide - the need to take a human-centered approach in the design and development of this technology becomes ever more important. For roughly 30 years now, researchers and practitioners in computational and behavioral sciences have worked to identify theory and practice that influences the direction of these technologies, and this diverse work makes up the field of human–computer interaction. Broadly speaking it includes the study of what technology might be able to do for people and how people might interact with the technology. In this series we present work which advances the science and technology of developing systems which are both effective and satisfying for people in a wide variety of contexts. The human–computer interaction series will focus on theoretical perspectives (such as formal approaches drawn from a variety of behavioral sciences), practical approaches (such as the techniques for effectively integrating user needs in system development), and social issues (such as the determinants of utility, usability and acceptability).
For further volumes: http://www.springer.com/series/6033
*RG-ÓLLER s &LORIAN!LT s $ANIEL-ICHELIS Editors
Pervasive Advertising
Editors Jörg Müller Deutsche Telekom Laboratories TU Berlin Berlin, Germany [email protected]
Florian Alt Human Computer Interaction Group University of Stuttgart Stuttgart, Germany fl[email protected]
Daniel Michelis Anhalt University of Applied Sciences Bernburg, Germany [email protected]
ISSN 1571-5035 ISBN 978-0-85729-351-0 e-ISBN 978-0-85729-35
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