Proactive Intelligence The Successful Executive's Guide to Intellige
Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI. Proactive Intelligence: The Successful Executive's Guide to Intelli
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John J. McGonagle Carolyn M. Vella •
Proactive Intelligence The Successful Executive’s Guide to Intelligence
123
John J. McGonagle The Helicon Group Faith Drive 276 Blandon PA 19510, USA
ISBN 978-1-4471-2741-3 DOI 10.1007/978-1-4471-2742-0
Carolyn M. Vella The Helicon Group Faith Drive 276 Blandon PA 19510, USA
e-ISBN 978-1-4471-2742-0
Springer London Heidelberg New York Dordrecht British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Control Number: 2011945505 Springer-Verlag London 2012 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Cover design: eStudio Calamar S.L. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface
We have discussed some of the concepts in this book before in many of the books (McGonagle and Vella 1987, 1988, 1990, 1996, 1998, 1999, 2002, 2003) and articles we have written on competitive intelligence (CI). However, this book marks a new direction—it focuses on competitive intelligence collected by, analyzed by, and used by—you alone. This is not going to be a guide on how to work full-time as a CI specialist. Instead, we want you to learn enough about CI, and what you can do with it, to enable you to do your job, whatever that is, better. We are not going to go in-depth into the history of
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