Product Development for Distant Target Groups An Experimental Study
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows
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e Marwede
Product Development for Distant Target Groups An Experimental Study for the Silver Market
Forschungs-/ Entwicklungs-/ Innovations-Management Edited by H. D. Bürgel (em.), Stuttgart, Germany D. Grosse, Freiberg, Germany C. Herstatt, Hamburg, Germany H. Koller, Hamburg, Germany C. Lüthje, Hamburg, Germany M. G. Möhrle, Bremen, Germany
Die Reihe stellt aus integrierter Sicht von Betriebswirtschaft und Technik Arbeits ergebnisse auf den Gebieten Forschung, Entwicklung und Innovation vor. Die einzelnen Beiträge sollen dem wissenschaftlichen Fortschritt dienen und die For derungen der Praxis auf Umsetzbarkeit erfüllen. Edited by Professor Dr. Hans Dietmar Bürgel (em.), Universität Stuttgart Professorin Dr. Diana Grosse vorm. de Pay, Technische Universität Bergakademie Freiberg
Professor Dr. Hans Koller Universität der Bundeswehr Hamburg Professor Dr. Christian Lüthje Technische Universität HamburgHarburg Professor Dr. Martin G. Möhrle Universität Bremen
Professor Dr. Cornelius Herstatt Technische Universität Hamburg-Harburg
Weitere Bände in dieser Reihe http://www.springer.com/series/12195
Malte Marwede
Product Development for Distant Target Groups An Experimental Study for the Silver Market With a foreword by Univ. Prof. Dr. Cornelius Herstatt
Malte Marwede Hamburg, Germany Dissertation Technische Universität Hamburg-Harburg, 2017
Forschungs-/ Entwicklungs-/ Innovations-Management ISBN 978-3-658-18324-0 ISBN 978-3-658-18325-7 (eBook) DOI 10.1007/978-3-658-18325-7 Library of Congress Control Number: 2017940813 Springer Gabler © Springer Fachmedien Wiesbaden GmbH 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer Gabler imprint is published by Springer Nature The registered company is Springer Fachmedien Wiesbaden GmbH The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Ge
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