Professionals' Perspectives of Corporate Social Responsibility

Since the general acceptance of the field of corporate social responsibility worldwide, corporate entities and those who act for them either as executives or "ordinary" employees are expected to be socially responsible. Being socially responsible has

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Samuel O. Idowu · Walter Leal Filho Editors

Professionals’ Perspectives of Corporate Social Responsibility

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Editors Samuel O. Idowu London Metropolitan University London Metropolitan Business School 84 Moorgate London United Kingdom EC2M 6SQ [email protected]

Prof. Walter Leal Filho Hochschule für Angewandte Wissenschaften Hamburg Forschungs- und Transferzentrum Lohbruegger Kirchstr. 65 21033 Hamburg Germany [email protected]

ISBN 978-3-642-02629-4 e-ISBN 978-3-642-02630-0 DOI 10.1007/978-3-642-02630-0 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2009934599 © Springer-Verlag Berlin Heidelberg 2009 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)

This book is dedicated to all professionals who are genuinely striving to be socially responsible wherever they are on planet Earth.

Foreword

Corporate Social Responsibility (CSR) is a matter of great concern and relevance in today’s world. Especially now, when the world is experiencing a difficult economic crisis which is unprecedented since the 1930s, the vision of promoting business accountability to the various stakeholders engaged in a given sector has never been more important. But CSR is not only about satisfying stakeholders. In order to succeed, it needs to holistically take into account aspects relating to environmental protection, sustainability and good governance in ways not seen before. At Hamburg University of Applied Sciences, we are aware of the relevance of and the need for CSR approaches to be inculcated into all our activities. In our faculties (Sciences, Engineering and Computer Science, Design, Media and Information, Business and Social Sciences), we see CSR as a multi-disciplinary issue. With the creation of our new Competence Centre on Renewable Energy and Energy Efficiency (CC4E), a considerable emphasis is given to both the technological as well as the social aspects of energy efficiency and the use of renewable energy. This book ‘Professionals’ Perspectives of Corporate Social Responsibility’, edited by one of my colleagues, Prof. Walter Leal Filho (who directs the Resear