Profiting from Open Audiovisual Content

This chapter discusses profit from openness on audiovisual content platforms. Seven out of the ten most watched video platforms are based on the profit from openness business model. YouTube, our case study, leads this segment by any measure, but is also t

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se U s ’ m s i l a t i p Corporate Ca of Openness Profit for Free?

feld r e k u Z o n ia r Ma Arwid Lund ·

Dynamics of Virtual Work

Series Editors Ursula Huws Hertfordshire Business School University of Hertfordshire Hatfield, UK Rosalind Gill Department of Sociology City, University of London London, UK

Technological change has transformed where people work, when and how. Digitisation of information has altered labour processes out of all recognition whilst telecommunications have enabled jobs to be relocated globally. ICTs have also enabled the creation of entirely new types of ‘digital’ or ‘virtual’ labour, both paid and unpaid, shifting the borderline between ‘play’ and ‘work’ and creating new types of unpaid labour connected with the consumption and co-creation of goods and services. This affects private life as well as transforming the nature of work and people experience the impacts differently depending on their gender, their age, where they live and what work they do. Aspects of these changes have been studied separately by many different academic experts however up till now a cohesive overarching analytical framework has been lacking. Drawing on a major, high-profile COST Action (European Cooperation in Science and Technology) Dynamics of Virtual Work, this series will bring together leading international experts from a wide range of disciplines including political economy, labour sociology, economic geography, communications studies, technology, gender studies, social psychology, organisation studies, industrial relations and development studies to explore the transformation of work and labour in the Internet Age. The series will allow researchers to speak across disciplinary boundaries, national borders, theoretical and political vocabularies, and different languages to understand and make sense of contemporary transformations in work and social life more broadly. The book series will build on and extend this, offering a new, important and intellectually exciting intervention into debates about work and labour, social theory, digital culture, gender, class, globalisation and economic, social and political change. More information about this series at http://www.palgrave.com/gp/series/14954

Arwid Lund • Mariano Zukerfeld

Corporate Capitalism’s Use of Openness Profit for Free?

Arwid Lund Linnaeus University Växjö, Sweden Södertörn University Huddinge, Sweden

Mariano Zukerfeld National Scientific and Technical Research Council (CONICET) Buenos Aires City, Argentina

Dynamics of Virtual Work ISBN 978-3-030-28218-9    ISBN 978-3-030-28219-6 (eBook) https://doi.org/10.1007/978-3-030-28219-6 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other

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