Proposal for Analysis of Location of Popular Residential Using the p-Median
The location of projects in the My House My Life Program (PMCMV) is of great importance because it is not only a business relationship between buyers and developers, but also a contribution to the social transformation. The use of modern tools that help t
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Proposal for Analysis of Location of Popular Residential Using the p-Median Bruno F. de Azevedo and Nelio D. Pizzolato
Abstract The location of projects in the My House My Life Program (PMCMV) is of great importance because it is not only a business relationship between buyers and developers, but also a contribution to the social transformation. The use of modern tools that help the launching plan of Real Estate companies, financiers, and buyers is a constant challenge to the sector, which requires accurate decisions. This article proposes a new tool for the planning of PMCMV residential real estate projects, using Operations Research techniques such as the p-median to locate candidate areas to receive ventures as close as possible to the existing potential demands. In order to illustrate the proposed method, a detailed case study was carried out in the Municipality of Rio de Janeiro. The results obtained in the case study demonstrate, in some cases, large variations between the positions of higher demand and the launches of developments in the PMCMV format promoted by the market.
5.1 Introduction In recent years, real estate market has faced a troubled scenario in sales of residential housing units. Without an international scenario, the so-called crisis of subprimes originated without financing of property the person without income. In the national scenario, for a variety of reasons, often the international financial crisis, there was a reduction in demand, leading to a serious internal crisis of unemployment and low demand, especially in the area of construction. Of course, as the business-building cycle is rather long, it cannot be better. Since 2009, with the launch of the My Home My Life (PMCMV) Program, a number of market launches have been spread throughout the country to meet B. F. de Azevedo () UNESA Productivity Research Program Scholarship, Universidade Estácio de Sá-UNESA, Petrópolis, RJ, Brazil N. D. Pizzolato Universidade Católica de Petrópolis, Petrópolis, RJ, Brazil e-mail: [email protected] © Springer Nature Switzerland AG 2019 V. N. Coelho et al. (eds.), Smart and Digital Cities, Urban Computing, https://doi.org/10.1007/978-3-030-12255-3_5
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B. F. de Azevedo and N. D. Pizzolato
this very large real estate demand, and keep it going. The location of real estate developments is, in fact, a fundamental factor in the succession of popular enterprises, which carry in themselves also an attempt to correct a historical social problem, especially in urban areas. This research presents a proposal with the purpose of assisting entrepreneurs in the decision-making for the development of PMCMV residential real estate projects. The proposal consists of applying Operational Research tools to locate candidate points for the implementation of residential real estate projects for sale, according to the criteria of the program, thus promoting a reduction in the use of intuition in the purchase or definition of land, adding new techniques to many aspects of the analysis of viability of the business,
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