Psychological Aspects of Social Axioms Understanding Global Belief S
"This work provides ways to characterize cultures, and gives researchers a set of lenses for looking at cultures. When researchers know what people value and how they use the axioms, they can predict what people will do in their cultural niche - how they
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Kwok Leung • Michael Harris Bond Editors
Psychological Aspects of Social Axioms Understanding Global Belief Systems
Editors Kwok Leung Department of Management City University of Hong Kong Kowloon Hong Kong China
Michael Harris Bond Department of Psychology Chinese University of Hong Kong Shatin, New Territories Hong Kong China
ISBN: 978-0-387-09809-8 e-ISBN: 978-0-387-09810-4 DOI: 10.1007/978-0-387-09810-4 Library of Congress Control Number: 2008940834 © Springer Science+Business Media, LLC 2009 All rights reserved. This work may not be translated or copied in whole or in part without the written permission of the publisher (Springer Science+Business Media, LLC, 233 Spring Street, New York, NY 10013, USA), except for brief excerpts in connection with reviews or scholarly analysis. Use in connection with any form of information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed is forbidden. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. Printed on acid-free paper springer.com
Foreword
Humans are surrounded by trillions of stimuli. Their eyes, for instance, can discriminate 7,500,000 colors. But, there is a severe limitation
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