Public Innovation Management Support in Rural Areas: the ARTIE Case in Germany
In rural areas, smaller companies are the backbone of employment and economic welfare. In innovation‐oriented economies, with the increasing importance of e‐commerce, location is of only minor interest in marketing a product. However, to obtain access to
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Public Innovation Management Support in Rural Areas: the ARTIE Case in Germany Hartmut-Heinrich Meyer and Bastian Paulsen
If you always do what you’ve always done, you’ll always get what you’ve always got. Henry Ford
Contents 6.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.2 Innovation Management for Smaller Companies in Rural Areas 6.3 The ARTIE Case . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.4 The Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.5 Experiences, Evaluation, and Lessons Learned from ARTIE . . References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Introduction
In rural areas, smaller companies are the backbone of employment and economic welfare. In innovation-oriented economies, with the increasing importance of e-commerce, location is of only minor interest in marketing a product. However, to obtain access to the resources that are necessary for innovation, location appears to be a distinctive factor. With the objective of maintaining a competitive edge in a globalized economy, knowledge generation and transfer, the application of knowledge or new technologies, and the H.-H. Meyer () Stade, Germany e-mail: [email protected] B. Paulsen Osterholz-Scharmbeck, Germany e-mail: [email protected] © Springer Fachmedien Wiesbaden GmbH 2018 F. Bakırcı et al. (eds.), German-Turkish Perspectives on IT and Innovation Management, FOM-Edition, https://doi.org/10.1007/978-3-658-16962-6_6
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opportunity to exchange knowledge is fundamental in maintaining organizational competiveness (Paulsen and Ziegert 2014). In recent years, innovation cycles have accelerated and the intensity of competition has increased due to Internet-based knowledge management. Today, “Made in Germany” is still an indicator of innovative, high-quality products. Indeed, 12% of world trade in innovative and research-intensive products involves German products (Research Report, 2014; Federal Office for Research and Education). For German enterprises operating in a globalized economy, success means the application of high standards of research and development in contemplation of the following challenges: CO2 reduction, sustainable energy supply, improved health through a better diagnostic and efficient health care system, a long self-determined life, sustainable food and mobility, access to digital information technology, and the adoption of Industry 4.0, or Internet security. The task of securing competiveness involves fostering innovation, with the objective of applying or adapting new knowledge to increase production efficiency or reduce the time to market. Knowledge generation and application, however, are social processes with the means of bringing bril
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