Puzzles in the big data revolution: an introduction
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Puzzles in the big data revolution: an introduction Alain Marciano1 · Antonio Nicita2 · Giovanni Battista Ramello3 Accepted: 21 October 2020 / Published online: 13 November 2020 © The Author(s) 2020
Our society is undergoing a genuine digital transformation that implies “a set of technological, cultural, organizational, social, creative and managerial changes associated with digital technology applications in all aspects of human society” (Stolterman and Fors 2004, 689). According to McDonald and Rowsell-Jones (2012), “the digital transformation goes beyond the simple adoption of new technologies and allows, on one side, to provide services, goods and experiences, and on the other side, to find, to process and to make accessible large quantities of contents, creating pervasive new connections between people, places and things”. Indeed, this “great digital transformation” is shaping a new society—a “digital market society”, in which all previous social, economic, and political dimensions of life have changed. There are now or there will very soon be new—and different compared to nowadays—norms of consumption, modes of production, institutions, business models and individual interactions. As many voices claim, we are just at the beginning of this co-evolutionary path leading toward an epochal revolution. This process is affecting all sectors and all countries. The disruptive innovations resulting from this digital transformation involves more and more individuals, businesses and objects, having a global rather than national dimension. It is thus not a surprise that the United Nations Sustainable Development Goals, which set access to information and communications technology and universal and affordable access to the Internet as keys to a future sustainable world. Like each long journey, the digital transformation has proceeded step by step: at the beginning there were only telecommunications networks, then the internet came and afterword the Web and its evolutions. According to the IDC Data Age
* Giovanni Battista Ramello [email protected] 1
University of Montpellier and MRE, Montpellier, France
2
Lumsa University, Roma, Italy
3
Università del Piemonte Orientale, Alessandria, Italy
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European Journal of Law and Economics (2020) 50:339–344
2025 forecast, in the next 6 years the volume of data created in the “datasphere” is expected to increase by 5 times. Volume, velocity and variety1 are the main ‘v’ that characterize the data economy and that will shape global datasphere in the near future, changing the nature of products and services exchanged in the digital ecosystem, as well as the structure of digital markets. In turn, this process raises new trade-offs and dilemmas for law and economics scholars, such as for regulators and policymakers. As the digital ecosystem becomes fundamentally driven by datasphere growth, traditional value chains and vertical organisation in the communications industry will be rapidly transformed by new modes of production and exchange of eco
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